Fondation PSA examines projects, and decides which ones to submit to the Project Selection Committee, according to the following criteria:

  • The project initiator must be a recognised non-profit organisation capable of issuing a tax receipt (NGO, charity, federation, etc.).
  • The project must be in the public interest and not restricted to a limited number of beneficiaries.
  • The grant may not be used to pay the organisation’s staff wages. 
  • The organisation and project must abide by Groupe PSA ethics rules.
  • The organisation and project must not have any political or religious affiliation.
  • The project must be intended for vulnerable, disadvantaged or disabled people.
  • The project must relate to socially responsible mobility.
  • The project should favor the mobility of beneficiaries, not the one of the association.
  • The project must fall into one of the following categories: education, culture, social inclusion or professional integration.
  • The organisation must not have received Foudation PSA support in the past 12 months.


The Committee closely examines a number of criteria and uses a predetermined weighting to assign overall scores.

  • Project relevance: the usefulness of the proposed initiative, taking account of its location, needs, stated objectives and deployed resources.
  • Organisation’s experience: the Committee must decide the extent to which the organisation and the project team can be trusted.
  • Innovation: does the proposed project offer a solution not found elsewhere?
  • Number of beneficiaries: does the activity benefit a significant number of people?
  • Sponsorship by an employee of the Groupe PSA (or the distribution network) who is a volunteer and strongly involved in your structure. Your project will receive more attention if it is actually sponsored, as long as the function of the Group's volunteer employee in your charitable association is official and clearly described. The sponsor undertakes to provide regular testimony to the Foundation on the progress of the project.
  • Local community: the Committee looks particularly for projects located close to Groupe PSA sites (industrial sites, distribution centres, etc.).
  • Potential spin-offs: could the project be replicated locally, setting an example for other charities and stakeholders?

A clear, honest and thorough application is in everyone’s interest, and will make it more likely for your project to catch the attention of Fondation PSA examiners. What’s more, it will save precious time so Fondation PSA can focus its attention on supporting good causes.


Find below all the steps when a project is submitted to Fondation PSA.