Together for Safer Roads in the State of Tamil Nadu, India
For more than 15 years, Handicap International has been developing road prevention programs in Africa, Asia and South America to raise awareness of the dangers of the road among local populations, particularly young people. As such, HI is a major player with local public authorities in the development and implementation of national action plans to combat road safety.
As part of the deployment of Groupe PSA activities in India, Fondation PSA has decided to give concrete expression to the Group's social commitment in this new region by carrying out a road safety project in partnership with Handicap International and its local partner ATSWA Trust based in Chennai. Indeed, India has a high accident rate: 300,000 people were killed on the road in 2018, 38% of them young people under the age of 24.
Fondation PSA draws on its experience of already supported road safety projects with many partners in different countries and on Handicap International's expertise to carry out projects for the benefit of children in Chennai's schools.
Drawing on the experience acquired in other countries (Benin, Congo, Cambodia, Laos, Vietnam, Haiti, Nepal), Handicap International will adapt its road safety program to Indian culture with the help of its local partner ATSWA Trust. This project has two distinct components.
- A first operational component will include "safety school zones" operations. That is, the arrangement around the participating schools of the signage to make the area safer for children going to school. This work will be carried out in consultation with teachers, who can relay road safety messages to schoolchildren during school time. Parents will also be involved in this work in order to make them aware of the rules to be respected in terms of road safety not only around schools but also in everyday life.
- A second communication component will be launched to reach a wider audience. It is a multimedia campaign targeted at young people to raise their awareness of the risks they take, by not respecting road safety rules such as not wearing a helmet when travelling on two wheels or the dangers of using a smartphone and headphones on the street. This campaign will be carried out with the support of the territorial bodies and the ATSWA Trust.