TOGETHER FOR SAFER ROADS IN THE STATE OF TAMIL NADU , INDIA

For more than 15 years, Handicap International has been developing road prevention programs in Africa, Asia and South America to raise awareness of the dangers of the road among local populations, particularly young people. As such, HI is a major player with local public authorities in the development and implementation of national action plans to combat road safety.

 

As part of the deployment of Groupe PSA activities in India, Fondation PSA has decided to give concrete expression to the Group's social commitment in this new region by carrying out a road safety project in partnership with Handicap International and its local partner ATSWA Trust based in Chennai. Indeed, India has a high accident rate: 300,000 people were killed on the road in 2018, 38% of them young people under the age of 24.

Safety Shelly
Safety Shelly

Fondation PSA draws on its experience of already supported road safety projects with many partners in different countries and on Handicap International's expertise to carry out projects for the benefit of children in Chennai's schools.

Drawing on the experience acquired in other countries (Benin, Congo, Cambodia, Laos, Vietnam, Haiti, Nepal), Handicap International will adapt its road safety programme to Indian culture with the help of its local partner ATSWA Trust. 

City of Chennai in the State of Tamil Nadu in India
City of Chennai in the State of Tamil Nadu in India

This project, conducted with two schools, Anita Methodist School and Madras Christian College School, has two distinct components:

  • An operational component that includes the implementation of "safety school zones". That is, the development of road signs around the participating schools in order  to make the areas around school safer for children going to school. 35 road signage proposals were identified following interviews with teachers, schoolchildren and their parents. Teachers participated to this work because they can relay road safety messages to schoolchildren during school time. Parents also participated in this work in order to make them aware of the rules to be respected in terms of road safety not only around schools but also in everyday life.
  • A second communication component is to inform public of risky behavior and good practices to be adopted on the road. It began in August 2020, during the lockdown in webinar. Representatives of government, Southern Indian automotive association, school teachers, firemen and road safety educators attended these online conferences on the following topics:

                 - Youth involvement in road safety

                  - Motor vehicle and Road Safety Act

                  - Positive impact of social networks on road safety

                  - Awareness of first aid with a special reference to victims of road accidents

                   - Importance of safety measures to save lives on roads

More that 866 schoolchildren attended these online conferences.

This was supplemented by a campaign targeted at young people, in order to raise awareness of the risks they take by not complying with road safety rules such as : non wearing of helmet, wearing headphones when driving or the dangers of using smartphone and headphones on the street. Through a dozen posts, Safety Shelly , the mascot of the operation, indicates the risky behaviors and good practices.

Territorial bodies and ATSWA Trust supported the campaign on social networks Facebook, Instagram and Twitter

Social media posts
Social media posts

For the Children day in India, wich took place on November 14, a major event took place over two days with competitions between children to learn road safety rules in a funny way.

More than 500 people participated in these online acivities.

Indian Children National Day
Indian Children National Day

NEWS FEED

Press release du Novembre 15, 2019 :

Handicap International et la Fondation PSA signent un partenariat pour le projet de Prévention Routière "Ensemble pour des routes plus sûres au Tamil Nadu en Inde"

Xavier Du Crest, Director of HI France and Karine Hillaireau , General Delegate of Fondation PSA
Xavier Du Crest, Director of HI France and Karine Hillaireau , General Delegate of Fondation PSA
Unveiling of the project mascot
Unveiling of the project mascot
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